A Quick Intro

Since 2006 we have had the pleasure of working with some of the UK's most ambitious and innovative children's activities brands. We work with their dedicated people to understand their business and give them unique and trail-blazing opportunities to build their brands and grow their networks. Through our own digital channels, marketing and PR campaigns and live events, alongside those of our trusted and long-term partners, we help these companies expand across the UK rapidly.

We reach over 500,000 people and thousands of children's activities businesses use our brand and marketing services every week.
We feature more than 40,000 children's activities and classes across the UK.
And we also work with a selection of partners to bring the best opportunities to your door!

Latest News
We are celebrating 15 years in 2021!

We're delighted to announce our partnership with beecard!
Now family and friends can gift the choice of children's classes to a special child in their life.
Find out more at www.getbeecard.com

What's On 4 Kids

The What's On 4 Kids activities guide has helped families since 2006 find local classes, clubs and groups and we have dedicated more than a decade to bring information and inspiration to parents in the UK.

Smart tech keeps your franchise brand consistent and put you in control of your marketing of your classes and promotion of your brand nationwide. >>>>

Kids' Activities Awards

The What's On 4 Kids Activities Awards recognise the best classes and clubs and the inspiring professionals leading them. We have presented 100s of awards voted for by the parents and carers since 2006. Alongside our awards we know have the Children's Activities Hall of Fame to recognise the many exception people in our sector. >>>>


Our small team is built on flexible working and we also help 1000s of other people achieve this too with our flexible working guide flexibleworking.works.

We showcase your flexible franchise opportunities that help Mums and Dads achieve a better balance between career and family life. >>>>

business huddle

Join hundreds of like-minded children's activities professionals for an informal but informative industry event dedicated to the opportunities and challenges of our sector. Come away with knowledge and inspiration to boost your children's activities business.

Connect with a wealth of influencers, champions and stakeholders within the children’s activities sector including founders of SMEs, start-ups and growing businesses, franchisors of national and international networks, franchisees and business managers, activity leaders and teachers, industry experts, owners and directors of national and international brands and businesses aligned to and supporting this energetic, fast-developing sector. >>>>


Children's Activities Week

A huge, nationwide celebration, showcase and promotion of the many benefits of the thousands of children's activities, clubs and classes running across the UK every week.

A massive £139,000 was raised for Caudwell Children and the Children's Activities Association by more than 80,000 children taking part at the #WatchMeFly themed challenges at over 9000 classes and groups. How amazing and thank you so much to everyone that took part!

Ambassadors Dick and Dom also joined in the fun of Children's Activities Week alongside headline sponsors Morton Michel and we are looking forward to an even bigger campaign and even more fun in 2021! >>>>

Children's Activities Village

Don't get lost at the next big event you do! Be part of the huge Children's Activities Village space at franchise and family events across the UK.
Spend less money for more focus, more clout and more help and support so you make the most of your event investment.

We kicked off at The Baby Show in February 2020 and are back in February and April 2021!

Really limited spaces so contact us now if you think this is what you need to grow your business and brand!

Our Lovely People

A massive welcome to you!

We have built our business to give us and our whole team a better balance between work and family life. Flexibility is important but we also want to make sure we love the time we spend working so having fun, our sense of purpose and our achievements are a vital part of the mix.

Millions of parents have used our websites to help them with family life and over 20,000 have attended our live events too.

We work with 100s of small businesses across the UK and we are proud to help and support their growth.

We are proud to have led some amazing developments in the children's activities sector and every day work with so many dedicated professionals to grow their businesses.

If you want to grow your business across the UK then you've come to the right place.

Say Hi!

Thank you!